Privacy policy

Last updated: July 6, 2026

BERUDO GROUP SPAIN S.L., trading as Sale by Dale ("Sale by Dale," "we," "us" or "our"), operates this store and website, along with all related content, features, tools, products and services, to give you — our customer — a curated shopping experience for air conditioning and cooling products (the "Services"). Sale by Dale is powered by Shopify, which makes it possible for us to provide the Services to you. This Privacy Policy explains how we collect, use and share your personal information when you visit, use, purchase from or communicate with us through the Services. Where this Policy and our Terms of Service disagree about how we handle personal information, this Policy prevails.

Please read this Policy closely. By using or accessing the Services, you confirm you understand how we collect, use and disclose your information as set out here.

Personal Information We Collect or Process

When we say "personal information," we mean details that identify you or can reasonably be linked to you. It does not include information collected anonymously or de-identified so it can no longer be tied to you. Depending on how you interact with the Services, we may collect or process the following, including any inferences drawn from it:

Contact details — name, billing and shipping address, phone number and email address.
Financial information — payment card and financial account numbers, transaction details, payment method, and payment confirmations.
Account information — username, password, security questions, preferences and settings.
Transaction information — items you view, add to your cart or wishlist, and orders you place, return, exchange or cancel, plus your purchase history.
Communications with us — anything you include when you contact us, such as a support request.
Device information — details about your device, browser or network, your IP address, and other identifiers.
Usage information — how and when you navigate and interact with the Services.

Where We Get Your Personal Information

We may collect personal information from:

You directly — when you create an account, browse or use the Services, contact us, or otherwise share information with us.
Automatically — from your device as you use the Services, including through cookies and similar technologies.
Our service providers — when we hire them to run technology for us or to process information on our behalf.
Our partners and other third parties.

How We Use Your Personal Information

Depending on how you use the Services, we may use your personal information to:

Provide, personalize and improve the Services — to fulfill our contract with you, process payments, ship your orders, remember your preferences, manage your account, handle returns and exchanges, let you leave reviews, and recommend products, such as accessories suited to the cooling unit you bought. This also helps us refine the Services over time.
Market and advertise — to send promotional messages by email, text or mail (where you have opted in), and to show you relevant ads on our Services or elsewhere, including based on what you have viewed or added to your cart.
Keep things secure and prevent fraud — to verify your account, provide a safe checkout, and detect or act on suspicious or unlawful activity. If you register an account, you are responsible for keeping your login details safe, and we strongly recommend you do not share them.
Communicate with you — to provide support, respond to you, and maintain our relationship.
Meet legal obligations — to comply with the law, respond to valid legal requests (including from law enforcement), take part in legal proceedings, and enforce our terms and policies.

How We Share Personal Information

In certain situations, and consistent with this Policy, we may share your personal information with third parties for legitimate purposes, including:

Shopify, vendors and other providers who perform services for us (for example, IT, payment processing, analytics, customer support, cloud storage, and fulfillment and shipping).
Business and marketing partners who help us advertise to you, including via Shopify's support for personalized advertising across merchants and sites. These partners use your information under their own privacy notices. Depending on the state where you live, you may be able to tell us not to share your information for targeted advertising based on your activity across different sites.
Parties you ask or consent to us sharing with, such as a carrier to ship your order, or through social widgets or login integrations.
Our affiliates or others within our corporate group.
Parties involved in a business transaction such as a merger or bankruptcy, and where needed to meet legal obligations, enforce our terms, or protect our rights and the rights of our users.

Over the past 12 months, we may have disclosed the categories of personal information described above to the categories of recipients listed here for the business and commercial purposes set out in this Policy. We do not sell your personal information for money. However, certain data practices — such as the use of cookies and similar technologies for targeted advertising — may be considered a "sale" or "sharing" of personal information under some US state privacy laws. You can opt out of these practices as described in the "Your US State Privacy Rights" section below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes information about your use of the Services to run and improve them. What you submit may be transmitted to Shopify and to third parties that may be located in countries other than your own. To help protect and grow our business, we also use certain Shopify enhanced features that draw on data from your interactions with our Store, other merchants and Shopify. For these features, Shopify acts as the party responsible for processing your information, including handling requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy/app-users), and depending on where you live, you may exercise certain rights through the Shopify Privacy Portal (https://privacy.shopify.com/en).

Third-Party Websites and Links

The Services may link to sites or platforms operated by others. If you follow a link to a site we do not control, please review its privacy and security terms — we do not guarantee and are not responsible for those sites or the accuracy of information on them. Information you share in public or semi-public spaces, including third-party social networks, may be visible to others without limits on how it is used. A link from us does not imply we endorse the linked site or its operator.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of 16. If you are a parent or guardian and believe a child has given us their information, please contact us using the details below to ask us to delete it. As of the date of this Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) the personal information of anyone under 16.

Cookies and Tracking Technologies

We and our service providers use cookies, pixels and similar technologies to run the Services, remember your preferences, analyze traffic, and support advertising. You can usually manage cookies through your browser settings, and where required we provide additional controls on our website. Some US state laws also recognize opt-out preference signals, such as the Global Privacy Control (GPC); where applicable, we honor these signals as a valid request to opt out of the sale or sharing of personal information for the browser or device on which they are enabled.

Security and Retention of Your Information

No security measure is perfect, and we cannot promise "perfect security." Information you send us may not be secure in transit, so please avoid using unsecured channels for sensitive or confidential details. How long we keep your personal information depends on factors such as whether we still need it to run your account, provide the Services, meet legal obligations, resolve disputes or enforce our agreements.

Your US State Privacy Rights

Depending on the state where you live, you may have some or all of the following rights over your personal information. These rights are not absolute, may apply only in certain cases, and we may sometimes decline a request as the law permits:

Right to Know / Access — request access to the personal information we hold about you and details about how we collect, use and share it.
Right to Delete — request that we delete personal information we hold about you.
Right to Correct — request that we fix inaccurate personal information.
Right to Portability — request a copy of your information in a portable format.
Right to Opt Out — opt out of the "sale" or "sharing" of your personal information and its use for targeted advertising.
Right to Non-Discrimination — you will not be treated differently or receive a lesser level of service for exercising any of your privacy rights.

Managing communication preferences — you can opt out of promotional emails at any time via the unsubscribe link. Even then, we may still send non-promotional messages about your account or orders.

You can exercise these rights where indicated in the Services or by contacting us using the details below. To learn how Shopify uses your information and what rights you may have regarding data it processes, visit https://privacy.shopify.com/en. We may need to verify your identity before acting on a request, and you may use an authorized agent where the law allows, provided they can prove their authority. We will respond within the timeframe the law requires. Depending on your state, you may also have the right to appeal a decision we make about your request; if so, we will explain how to do this in our response.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. Depending on the state where you live, you may also be able to file a complaint with your state Attorney General or applicable regulator.

International Data Transfers

Sale by Dale is operated by a company based in Spain, and we serve customers in the United States. This means your personal information may be transferred to, stored and processed in countries other than the one where you live, including the United States, Spain and other locations where we or our service providers operate. These countries may have data protection laws that differ from those in your own state or country. Where required, we take reasonable steps to ensure your information receives an appropriate level of protection wherever it is processed.

Changes to This Privacy Policy

We may update this Policy periodically to reflect changes in our practices or for operational, legal or regulatory reasons. When we do, we will post the revised version here, update the "Last updated" date, and give notice where the law requires it.

Contact Information

Store name: Sale by Dale
Company name: BERUDO GROUP SPAIN S.L.
Company Address: Avenida Ricardo Soriano 29, 29601 Marbella, Málaga, Spain
Warehouse Address: 112 W 88th St, New York, NY 10018, USA
Company nr.: B70974340 (VAT: ESB70974340)
Phone: +1 (917) 994-9793
Email: info@salebydale.com

Monday to Friday | 9:00 AM – 5:00 PM (EST)

We aim to respond to your inquiries within 24 hours.